Now more than ever, doctors and other healthcare professionals may unwittingly find themselves being interviewed by the media. The ability to remain calm in a crisis is crucial and this session aims to prepare you with the tools and knowledge to handle the media when the heat is on.

The session will be delivered by Mosaic who have more than 20 years experience of providing media and marketing training to some of the UK's leading hospitals, healthcare clinics and Clinical Commissioning Groups (CCG's) within the NHS and for private healthcare companies.

In this session the following key media skills will be covered :

• what the media are looking for
• understanding the opportunity
• key message development
• quotes and soundbites
• working live or pre-recorded
• practical tips on the differences between print, radio and TV