Deriving insight into patients’ experience from social media conversation

LWN Founder & Director Michaela Nuttall RGN MSc is joined by guest speakers Beth Fordham & Lucy Bell from White Swan in a LWN in conversation webinar:

Explanation of how the work was done.

Identified ways to improve care by establishing patient needs:

o  Ideal health care settings

o  Self-management & education

o  Personalised care

o  Communication guidance

All delegates who attend will have the opportunity to receive a certificate of participation for CPD and access to presentation slides on submission of evaluation via MedAll.

You will need to be verified to participate in the chat on webinars and for future access to your certificates and any reflective notes you make in your profile.

Verification is available to healthcare professionals globally, you can find out how by clicking here

Beth:

Beth has nearly 20 years’ experience in the digital sector. The early days in SMS marketing led to project managing website builds and smartphone apps, and in 2012 she joined Black Swan Data where she delivered social data insights for clients such as PepsiCo, Disney and GSK.

Having volunteered for White Swan, Black Swan Data’s healthcare charity, since its creation in 2015, she transitioned to a full time role managing day-to-day operations in 2019.

Beth now leads the development of Million Minds (White Swan’s tool to accelerate the path to diagnosis) and also manages the commissioned and volunteer patient insight projects.

Lucy:

Lucy has worked as a consultant and analyst for 9 years across multiple categories, including health, baby food and formula, adult nutrition, personal care, and beauty. A specialist in using data, in particular social data to understand populations’ needs she is a passionate advocate for the good social data insights can do for public health.

After volunteering with White Swan, she joined the team permanently to help them develop insights which can improve patient care and health of populations.