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Hi. Everyone said my name. Is she here on one of the co founders of the six PM Siris. We've seen very, very kindly ask to record a quick message for the upcoming conference by metal, which is looking. Uh huh. That song idea. He's on DA Working Medicare and how to get engaged, Uh, with your crowds online. I just delivered a talk a couple of days ago, and we're gonna get started. So I have with me today. Gemma, who is Ah, recently graduated doctor from Kings. He's fantastic. She actually does a lot of the stuff behind the scenes that many of us probably don't see. But general Century runs the social media. Things get organized. Everything we we we just come in. Yeah, from, uh, when? Whenever we co hosts. So, Gemma, do you want to say quick? Something there before we start? Yeah. How high? I am German. So I run station media on dual the behind the scenes sort of things. And if you've ever seen somewhere Social media, hopefully you'll enjoy some of the M C cues I put on the bottle a bit more about that later. Okay? So, guys, I'll just quickly go through this week, some quick fax that will get through his work. So I even start teaching online. So this is the question we asked ourselves very early on, we realized we weren't the earliest to the party. Actually, we were kind of in the middle of pandemic. But it hit us because we were directly approached by medical students who have difficulty getting the teaching that they needed on the ward. Were quite worried. We wanted to kind of look at not, not necessarily. I don't want to call the innovative but sort of, ah, sexual solution on. We wanted to take have a new take on it. So we had a new form of teaching. We'll talk about that. We want you to relax. The idea for Multichoice at the end of day were all people. As you may have heard, General is a medical student when she was doing this. So generally will do tremendous amount of work working with some of us that we're stuck more senior than her. On some of us. That was just a year senior. So So So So it was great. And the other thing is, you know, we want to add a bit of banter. A swell. So we thought that would be fantastic to To keep it very relaxed, allow allow a great learning environment. And the last thing is, we wanted to be evidence based. So we wanted everything assessment focused, and we'll talk about that. Okay, so let's go to the next lied. I should probably put this in presenter mode. Okay, Fantastic. Okay, so some stats. So I've got some stats here for you guys. Let's go. Okay, so we provided about 96 lectures. Explain. We had the first series on. That was about 30 lectures, and we had about 40 doctors. In the second series, we had the PS a miniseries Read the Anatomy Siris, which is about 14 lectures on We just I think we may finish the on call 100 on call cases s so that was our final Syrian before the end of the academic year. There's been fantastic so far. Uh, about 18,000 attendees. It's been amazing. It just feels weird even saying it. Uh, we've given about 12,000 certificates on the interesting thing I measured certificates here is because we gave certificates prior to this on day were not ah to meddle. So we couldn't really track them Knowing the fantastic things that we've noticed that having things pretty much everything on on medal for a teaching is that we can track things really, really well. So it's worth keeping this in mind. And then again, 14,000 ft back, we have Ah, we have some feedback forms that were done. Google forms. Obviously, I only have this number because I'm manually used to count the feedback forms after each session. And I had a sheet of paper. Uh, where where? Have record all that. But when we went on metal, we can see all of this in life on really time, right? So what worry about guys? I wouldn't really say we have a mission statement, but if we did, it would be something like this. So you wanted to break the barrier to get in clinical education from finding doctors on the ward, having it anywhere on the go, and we're working hard towards that. We're trying to work more towards being on demand, allowing the ability for people to him with the stream or electricity anywhere. That was the first thing on that being on demand. This next thing there's a lot of finesse that we think you need to do to get. There were sort of working on that. But that's that is really our go. Uh, this right eso the other thing that I think is worth mentioning as well. There's General I think you're coming from. This is well, it's General helped tremendously to get a lot of attendees from London. So, General, do you think we possibly had attendees from almost every union? The UK What do you reckon? Definitely from looking at the infographics of where people watching from, I think be covered. It was every university in the UK. Yeah, so I think, uh, I think then that brings us to the next light. So I counted about this many. I think it's a 25 year The camera was walking away. So, General, do you think we had about 25? Right? We had a lot of European students as well that that came to our lectures. Yeah, massively European, um based you is. Then we also had people in Singapore, and you're fine on Hong Kong and Australia staying up to watch the six PM Siris at six pm What was GMTV? No VSD. So that was incredible. Toe, find out the week spread so far across the globe over 25 countries and obviously they're staying up for it. Yeah, so I remember once didn't in particular in Malaysia. And she used to come to our of our lecturers, Cathy a. And she still watched watch the electric. So, you know, it was really, really wide spread. And we had we had people in Canada as well, which is the total other way. Oh, so it was definitely interesting experience. Right? Let's go down here. Okay, So where did we start on How so? I think I will probably mention on this genocidal over the first lecture on the 20th off November 2020 on Trauma Orthopedics. It was really funny and interesting. I don't think at that point I had done many online lectures before on This is really interesting because there's a lot of people on. This is being the case for everyone that's did ever divert on six PM uh, gym. I'm sure you remember whenever everyone comes on there like Oh my God, there's so many people. It's ah It's definitely interesting. So we plan to deliver are teaching actor back at that stage, and that turned out to be really popular. So we did 30 lectures and 30 days each lecture had a co host on the juncture, had about 8 to 10 s p a S o r m suck used that assess the topics being discussed. The general What do you think about these SPS and this style of format? Do you think people enjoy that? Yeah, I think it almost created like a six PM community because it was when it was locked down and everyone was going on at same time every day, on day, going through about revision for finals or for their occurring exams, and it became a community. People put their own questions in the chat, and while the session was being delivered on the coast, could person the answer all those questions and other students would answer questions or say what guidelines they used in what they found from different things. That was amazing to see no, only how we were helping but also how ever could help each other in this community was really nice. Yeah, so I think I think that's very much on volume. So, uh, that the community element was amazing because you could see that in the chat. The whole idea of us creating, you know, a sort of relaxed environment is because we wanted to encourage interaction. We wanted to people we wanted people to feel like This isn't something that you should just come to make yourself feel better and then fall asleep. We wanted people to be engaged on to do that. Ah, myself, you, James, pretty much anyone else that co hosted. Ah, would, you know, uh, add some kind of ah, personal anecdote O R and experience that they had on, uh, on the ward's on it. It was really, really good. And I think that helped keep people engaged quite a bit. Right. Let's go to next night. Okay, So our format So we convention bit about That is something. Uh, James and I discussed that detail initially, and we wanted to make sure that we we maintain something that was one different but too sustainable. So we realized keeping too many people in which we did initially would be really difficult. It's It can be really exhausting. I'm sure, General, You realize well, sticking on the elector, just being there, making sure everything's running. Okay, it can be exhausting. So we had a rule. Two people. One was a co host. One was the actual provider. So the job of the co host was basically to support The provider is working with the audience. So looking at the chart, seeing what's relative but really filtering being that filter, you know, people are going to kind of ask all kinds of questions. They'll be four people asking the same question. So, you know, you need to filter and see if this is being answered. Well, if this hasn't on, but I guess that can very person to person. But by getting involved in the chat and not making it look like, well, the chat is kind of redundant. You keep the crowd engaged. It's a balance I have to be after. Kind of emphasize this, General, Do you remember the ps A? We have, like, a pounds, and people turn up on the P S. A. Ah, miniseries. Remember, the amount of, uh, things coming up in the chat was it was pretty pretty insane. How did you find any way you did. The PS examines. Well, Did you think it was a good idea to dio p s a electric Siris? Yeah, definitely. I think it was a really good focused miniseries when I you know, Mark Yes, a few weeks ago, because I think you have a lot off teaching throughout medical school. But you don't have that much prescribing teaching, especially on what you'd actually do in those situations and with fluids and with aren't easier. I think that it was a really good focus miniseries, and I definitely used it. And I think it was clear because it was so popular. We had 1000 viewers at every single session, which is obviously amazing. I don't think we could have ever Yes, that that was gonna have you first start this. So I think, yeah, I think that really, really, um, sums up how things were so basically I and in the beginning, initial stage before I had a kind of thing. Like I said, you're going to use moving around, going out. I used to read every single case of feedback that we used to get. So I prefer the PSSA. There was some interesting feedback, really, really understood where people were coming from. And, you know, this is the thing. When you have such a massive amount of people coming to lectures, you will have people that may find something too challenging on something not challenging enough. And it's very hard to find a balancing act there. So we were working on that on. You know, we always take a humble approach to this that you know, we won welcome everyone else that gives us advice. But we also realize that we learn, as we provide more and more sessions on. It's that idea off being able to learn from attendees by by people that are watching your electricity on being able to adapt to it. And we've constantly been trying to Doctor currently, uh, James, working very hard to structure a syllabus for the next Siris. I'm going to get stuck in and get involved in that from surgical point of view as well. Um, on day we're going to we're going to kind of change a lot of things, and we're gonna work on a couple of new PS a series on the reason we're interested prescribing so much is because we do it every day, and I realized how great actually, knowledge on, uh, information in that series was when I use some of the things that were imparted by colleagues and that so it's always it's always good. Teo have things like this on on kind of, ah, rotational timetable. So the other thing, all the sessions, always at six PM you never need to ask. It's in the name. I'll be honest. Some people did mention and ask, Uh, what time is that in the very beginning was kind of funny, but I think I think most people got the dress. So a typical electric guys is we get the nectar plan about 24 hours prior to talk. Going to be honest doesn't always happen, but this was this was sort of the four month we did. I think Geno was very well Germany. Remember chasing people on the day or last minute for for all kinds of stuff like sides and yeah, um, providers usually get a run through by the co host tournaments prior to talk on then this means that the coast can focus on kind of the logistics around the lecture and the provider can focus on delivering elector. We utilize menti pose. I did. I love mental pose. They're great. Cold starts. I'm someone that loves you know these? Ah, 30 minutes. It calm Comedy shows like the office, Uh, modern family, this kind of on. I realized that cold starts a really, really good on TV. So it might be a good idea that when you have that kind of awkward side and stays in the beginning off lecture, keep engaged and keep the crowd engaged, you know, everyone's come in. Ah, sort of. Ah. Ah. Get the conversation started on I. I think those polls are really good on dial. Probably keep doing them. Despite all the all the different comments I got there really fun. The co host goes through the introduction and sponsors. Very important. We were very reliant on our sponsors. We didn't charge anyone anything on DA You know, we're extremely thankful for everyone that helped us out on then. Yeah, Lecture by the provider. Really times accused. So as each concept was being introduced, we'd have an embassy que Prior to that, we realize that this is our clinical knowledge. It's building on prior knowledge on assessing people in the beginning. Eyes on yeah, or sections at 60. Yeah. So here's Ah, typical slide on the top of the after you can see a who's Ah, great ophthalmology Registrar. She brought in school and she went through a barometer. Um, Then on the bottom left, we have the mental pull that was talking about and everyone's here. And then someone would say people would say all kinds of stuff. There was really fun. There's actually no way to control them, but But I tried to pick the most suitable one that I could find on the right. You have Adam and I with the anatomy. Syriza's Well, so this is quite recent on you can see in all of these I was kind of you see my head somewhere there on. But that was the idea that the coast is always around. Okay, so I'll quickly mention that's not handover, Gemma. So we were completely on social media platforms. We made the strategic decision early on to not make a website. Websites are great, but we wanted to focus on delivery instagrammed stories for catch up and suck use. All certificates were automated again. Met out fantastic organization, the automated, a lot of this stuff for us on. We use social media to announce event and distribute links for the talks. So it was really, really good. We optimized post allow for better engagement Germanos Bit more about that. We will go to Germany. It's a general go ahead. Yeah. So what really helped to grow our social media with posting the MCQ use daily on on Instagram story artistic story? Or I would post the MCQ from sessions That was two days before on both platforms as a way to help control it. The knowledge for students that they'd learn from a session. So Instagram is really well set up for this as it has the quest feature on stories which viewers can interact with the test themselves. So that's really good. Second, see if they got the answer right, and then the following story would be an explanation of why it was the correct answer. Along with some other key points. Basic isn't quite as well set up for this former. So what we did was we screen shot of the instruments accuse and and uploaded. There was a story to face. Berg by doing this over a few months, we now have a bank of over 500 mg cues on our story highlights that are free to for students access time and time again. It's always gonna be the um on. It's important to note, though, if you are going to use any images off easy GS or X rays, just make sure that they're open source images. If you're doing something similar on social media. And I think the key to growing your social media is providing your followers with consistent on engaging content as well as appealing graphics, um, to to find the right followers and first place, you can follow the followers of accounts that post similar content to you or you. Can you Toshack such as hashtag medical education or hashtag med student so follows confined you and there are so many hashtag so that people used to be able to find you then regarding graphics. So some people are more savvy with this and others on If you aren't, that's completely okay. And if you don't have the budget to spend a lot on constant creation, then you reach out to the Graphic Design Society at uni or other students, you might have a passion for designing. So, interestingly, all of our graphics have been created for free by students in exchange for aside, stiff or a letter commendation. So we haven't sent any money on graphic design. And if you have a look at our last time, you can see some absolutely incredible graphics that have been created by really, really talented students that just over to help out. Um, next light, please. Yeah, um, so this will really help to produce I catching content. Your social media will keep your cost down. We've spent nothing or marketing on. We now have a social media following over 17,000 people combined across over the platform. So it shows that you don't have to as much as the Facebook and Histogram. Odds are saying, spend $10 for this and we'll bump your post on boost. This you don't need to do that, and especially if you don't have the budget for it on. We have over 100 student ambassadors which have helped to get the word out, which been amazing, and almost 50% of them are international. So as we discussed earlier, we spread the word so far for the globe. And that's just a word of mouth. So, yeah, hopefully that helps with some ideas of what you can do with your social media campaigns. Yeah, So there you go. Join the fruits of your labours. So all of our social media platform on, then a particularly kind of surprise one the I noticed here. Is that the tic tac? Ah, the 198. Okay or something. I've never figured out how the tic Tac algorithm works. I have no idea. I'm I mean, I don't know much about social media. Begin with It was really funny. I did something really funny the other day. General, I don't remember what it waas, but I I I posted. I don't know. Was it story or something? And I had to ask Gemo Gemma, how how do I do this? I don't. I am completely unsure off how to operate on social media, but you can see our Instagram there is well on our Facebook. And then we're also on 3 60 medics and you can access our lectures directly from there. Eso that that's really, really helpful as well, so yeah, always have good good partners to work with on, uh, you know, 3 60 medics. Ah, medal mg. You. Some of these ah, partners mean with us through the very, very started Quest med They sponsor Complera widows, and Yasmin has come on todo couple of fantastic rheumatology. It goes, um, and yes. So what did we learn? So I think I think would you agree with all this gym? So I think on the delivery is hard, right, It's hard to sustain. Uh, can be fun. Very hard to sustain. What do you think, General? Yeah, I think it can be hard to sustain. And I think that the bigger something gets. For example, we have 1000 people attending, the more so it demands are placed upon the stairs. Um, and obviously, at the end of the day, there were four of us running this behind the scenes, and we try and send all the slides out. But it is a big job, and it takes time to do everything so it can be helped. Yeah, I think definitely one thing I would say is it's probably the most scaleable form out of teaching. What? I'm really interested is looking at, um, kind of looking at sentiment on doing some sentiment. Research around how people feel that online delivery as sort of a standard from, you know, um, non, I think we'll skip it was in medical education. Very sure. You should call anything nontechnical these days in in medicine. But, I mean, things that would normally be done in a lecture format. Let's call it that. Uh, So, uh, the other thing is that live teaching is the way forward. Um, and the reason I say this is I don't know about you, but I've signed up to, you know, courses on. They have these tons of videos, and I always tired. So I am going. I'm going to do this. I'm going to do this. You never do it on. What I've realized is that you know, if it's a live sections, you kind of feel obliged. And then when you were there, even if you come with the intention, I'm not gonna listen. I'm just going to keep on the background, like I know that's That's quite interesting, actually. Ah, let me Let me just let me get engaged. This that we get involved in this and I think live lectures are really a massive, massive part to play in medical education. You don't need much to start barrier to entries, really, though. But with that barrier Gentry comes. You know, other other problems as well. Time majestic ulcer. Tough on the other Thing is, people can be certainly demanding. There's there's Ah, there's, Ah, I think, a presumption that people make that you're some big organization and you have massive, massive amounts funding behind you when the reality is that it's just a bunch of people that really determined they won't change and that's it. And there's not much else apart from that Onda, that's Ah, that's that's, you know, that's the thing to keep in mind. If you decide to do something related to this, that's in my dad. Then always remember that, you know, people will always ask for things, and you just have to keep your patients on and keep going. And don't be like down by small little roadblocks. Uh, so yeah, so our next step is moving online, teaching from underground Post Grad on, we'll probably get It will be just me or ah Jones that you've been German now delivering some of these things or organizing it will get more people involved were expanding. We have a massive massive plan in place for the next academic. You're six. Pm Serious is kind of going to Ah, have ah have a separate branch. They'll be more focused on prescribed teaching. On our aim is to provide good greater flexibility as as we have from the start. Eso Yeah, as mentioned online delivery needs to become more effective engaging on yet So Ah, I think uninterested thing we did is after the first season. First Ah, Siris we pulled. We did. Ah, we did a poll of all the attendees in our finale and we did a focus group. Ah ah sections with our, um, masters. We asked them, Would you still come to these teaching sessions after the car and Eric, 94% said, yes, they would, which was really, really intravenous. 4. 96 forgot it, but it was very high. It was in the nineties, so it was really interesting because we didn't actually expect that at all. We weigh thought this online teaching stuff is just a side effect of the pandemic. But people seem to, uh, be more interested in than then we realised on there were preparing for that as we mentioned. Lots to come in the next year for the structure. So the best of mimic clinical rotations. One thing I think we back down and what? What I want to build on this formal assessments. I think we already picked. We already covered one side where we did assessments within the lectures. We should do formal assessment. I think after a Siris is done, we're aiming to have 100 doctors over the next year. I tons of partnerships to you to come on as mentioned, more post grad stuff. So we'd be very privileged, Uh, in the sense that I've got this picture here. Geno, I think you should have your picture there somewhere. So, General One, the prizes Well ah ah. Other contracts is well for for the six PM Siris for a poster presentation. I want a prize as well for a poster presentation. That's we really good on. What we realized is that, uh, from a research point of view, we have a ton of data. Uh, we're going to work on that a bit more. We're gonna work on, uh, deriving some analysis and conclusions from that, um, on. But, you know, I'm very interested in this personally speaking, So I think this is something we'll work on. We realize that, you know, some of these opposed to presentations and we wouldn't really call it formal research, but involvement in research activity, we think we can do more, and we're going to do more. Is that's That's an area where interested in on. Yeah, guys, that's it. I think this went way over the 10 minutes we promised metal initially, but I hope it was useful. I really enjoyed it. We have all their handles here. General, Do you want to say something before we finish up? Yeah. If you guys have any questions or any social media specific queries, you can reach out to us on instagram. Facebooked was a tickle. Anything you can think of, Um, when will be happy to answer any queries? Yeah. Have you injured? This presentation was helpful. All right. Thank you, guys. Thank you for everyone that tuned in. I hope this was enjoyable. I'm going to try and figure out how I'm gonna pause this Ah case