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WHITE SWAN
Using AI & social data to improve
fibromyalgia diagnostics & care
June 2022Social Media Data has the
power to save lives.
Julie King had been suffering undiagnosed for over 10 years, in a wheelchair
volunteers at Black Swan utilised Black Swan’s AI tech combined with socialf The Opportunity:
data to help doctors reach a correct diagnosis.
Treatment quickly ensued and her life was transformed.
Utilise the social data
This inspired the creation of White Swan, a registered charity. ecosystem, combined with AI
to create an insightful
Wheelchair bound and in window into patient’s lived
danger of losing her life experiences...
Completing
Triathlons
2 Introducing White Swan
✓ Registered charity with a
mission to improve the health of
society
✓ Using Proprietary tools and AI
✓ A dedicated team of experts
✓ Provides measurable benefit for
our partners Institute of Cancer and
Genomic Sciences
3What makes White Swan’s insight reporting
unique and powerful?
Nearly 5 billion people use social media to communicate and 80% of those use it to benefit their health.
We use AI to make sense of this powerful source of patient insight and use it to improve diagnosis, treatment and
overall care of patients right through their journey.
Circumnavigates health inequalities Category agnostic
Provides robust insight into rarer conditions and hard Can be segmented by condition, groups of conditions,
to reach groups in society globally and at scale. symptoms, lifestyle and risk factors or treatments.
Unbiased by design Global reach
Listening rather than asking means insights are led by Can be segmented by country, language and in some
topics and associations within the data rather than by cases region.
questions asked. Digital exclusion the only bias.
Highly agile and fast Increased Depth
Ability to adjust focus to meet evolving research Patients typically share more detail anonymously with
questions and deep dive into key areas. peers than face to face with a doctor.
Sources: 5 Bill - Statista,
80% - Health Care Compliant ProsExample Questions Answerable Using Social
We have been working with leading commercial, charitable and academic organisations
globally for the last 5 years, answering a wide variety of research questions
Improve care and Inform research Create new and more
Design Pilot and Clinical Accelerate diagnosis
support Trials priorities ✓ Why are patient going effective treatments
✓ What are the barriers and ✓ What issues do patients ✓ What are the most undiagnosed? ✓ What are the current
facilitators which can inform face with existing significant symptom and ✓ What are patients barriers to adoption and
better care pathways? therapies? What care impacts on a reporting to be the early adherence for existing
✓ What language are patients recruitment questions patient’s day to day life onset symptoms and are treatments?
using to describe their should they be asked? for example work, there any triggers for
experiences? ✓ What challenges do relationships and mental
patients face that may health? these?
pose barriers to
participation?
✓ Which platforms are
patients using to discuss 5
their experiences? Project Background & Overall Objective
Through the development of Million Minds, White Swan has developed a powerful dataset which offers
Overview & unparalleled unbiased patient insight.
Background
The current evidence suggests that many patients with fibromyalgia continue to receive invasive
procedures for which there is weak or no evidence base [1]. Significant variation in practice occurs
geographically within the English National Health Service [1].
A research priority-setting initiative involving patients, carers and clinicians has also highlighted a number of
research questions which are particularly relevant to patients with fibromyalgia [2]. The broad themes of
the gaps identified were: the value of personalized targeted treatment and subgrouping of patients; the
efficacy of various self-management strategies and educational initiatives; and identification of the ideal
health care setting to provide fibromyalgia care [2].
Our Partner project to analyse social media conversation relating to fibromyalgia with the aim of understanding a
patient’s perspective of these themes.
Overall objective: Through online data analysis, gain a better understanding of the patients’ journey, identify
Objective barriers to the delivery of optimal care as well as identify potential opportunities to improve patient care.
6Questions To Address
Patient ‘Lived’ ✓ What is the path to diagnosis – what are the barriers and delays in diagnosis due to?
✓ What triggers have been linked to causing symptom onset, or flares of fibromyalgia?
Experience of ✓ What is the full range of symptoms that patients are reporting?
Fibromyalgia ✓ What is the burden of sleep and cognitive impairment and what are the best treatment strategies being used?
✓ What is the impact on patients and all aspects of their life including: physical and mental health and wellbeing, family, work
and social? (answered in relation to symptoms)
Patient Experience ✓ What healthcare utilisation is occurring? Which services are being utilised, e.g. primary care, secondary care (neurology,
of Treatment rheumatology, psychiatry, pain services), hospital admissions and accident and emergency care?
✓ What treatments are being received, including non-pharmacological interventions such as exercise therapy and
psychology input?
✓ What is the best setting to treat patients?
✓ What are the barriers to self-supported management?
✓ Which treatments are being recommended online, by whom, and are they effective?
✓ Are there any overall gaps and opportunities to improve the treatment of patients with fibromyalgia?
Advice and ✓ Where do patients access advice and what advice is being sought, e.g. relating to diagnosis, treatment options, work issues,
recommended services.
Information ✓ How are patients and clinicians receiving education about fibromyalgia? Does it help patients to improve their health
literacy?
7Our Approach
Align Brief An insight consultant worked with the
project stakeholders to define the brief – Project Detail
both the objective and the questions
we’d answer.
Dataset: Conversation relating to
A segment of the White Swan dataset has Fibromyalgia from May-2019 to April-
Calibrate Data been curated, in line with the brief, to 2021 (2 Years) (~714k data points)
ensure only relevant, high quality social
conversation are included in analysis. Geography: Global conversation in
English Language, with a UK focus
Create Updates & additions to White Swan’s Questions On: Lived experience, journey
existing taxonomies (NLP structured to diagnosis, treatment experience,
Taxonomy databases) were made to ensure education, and self management
specific questions are answered. efficacy
Black Swan’s proprietary Insights Tools Output: PowerPoint presentation sharing
Data Analysis quantitative and qualitative insight
were used to interpret and analyse the
data & a report was produced and
presented which answers the
questions posed.
8Our Approach
9Key Takeaways
Project SampleOpportunities & Barriers In Care
Personalisation & Sub-Grouping
• Sub-grouping patients by their sleep symptoms (for example those who are insomniac vs. those who can sleep but still feel tired when they wake) can allow
for personalised treatments plans which stop patients being stuck in rest-based cycles of fatigue.
• Examining how to sub-group comorbid symptom, for example fibro and chronic fatigue collectively, could aid understanding and diagnosis of conditions.
This approach could also benefit those suffering from arthritis, and IBS alongside fibromyalgia.
• The physical reason why patients are experiencing pain and other symptoms, and how symptoms interrelate (for example numbness) is often unknown.
Because of this, treatment plans are difficult to personalise.
Self Management & Educational Efficacy
• Educating patients and professionals about fibromyalgia flare triggers, like anxiety, food and weather/temperature, is likely to improve self-management
practices. Patients can prevent more of their flares if health care professionals provide strategies to combat these triggers.
• Help patients to self manage their flares by understanding their specific nutritional needs.
• To build strength and vitality, patients try to exercise. Their pain restricts their efforts. Strategies to reduce pain before, in, and after exercise would benefit them.
• Self management of fatigue could improve if professionals show patients ways to improve sleep hygiene and prescribe appropriate physical and medicine
treatments to help patients rest.
• Providing information about the comorbidity of mental health and illnesses like fibromyalgia can help patients to understand that illnesses often cause mental
health to worsen. This understanding could help them feel less isolated by their illness and discover ways of supporting and encouraging good mental health.
• Educational materials which are designed to educate family and friends of the patients could help to improve patients’ anxiety and feelings of isolation.
• Helping suffers of fibro to manage their weight, can help patients’ overall health, reduce pressure on joints, and improve mental health.
Ideal Health Care Setting
• Fibromyalgia patients need comfortable, stress easing spaces in which to meet health professionals.
• They like speaking to physios and therapists about their condition because they provide them with ways to reduce pain and stress.
• Patient interactions with GPs, and other doctors are often difficult, because patients believe they do not understand how severe their pain is, or/and do not
believe fibromyalgia is an actual condition. Delivering educational information about these factors (in relation to patient management) to medical professionals
could improve patient communication, subsequent diagnoses, and treatments of fibromyalgia.
11Data Overview
Project SampleBenchmarking Conversations Over Time
Fibro conversations have been relatively constant over the last couple of years save a spike in
March 2020 attributed to Covid-related conversations. In general, all medical conversation
spiked during this time.
45,000 14,000,000
40,000
12,000,000
35,000
10,000,000
30,000
8,000,000
25,000
20,000
6,000,000
15,000
4,000,000
10,000
2,000,000
5,000
0 0
Fibromyalgia Trend Million Minds Comparison Trend*
13 * The Million Minds database currently
contains 600 conditions.Where Do Adults Talk About Fibromyalgia
Our analysis focuses on Long & Short form posts from a variety of sources but mostly centered around
those from Twitter and Reddit. This provides a useful mix of high volume trends (Twitter) and rich, long
form discussion (Reddit) which provides context to trends.
Data Sources
600,000 567,552
500,000
400,000
300,000
200,000
100,000 96,194
23,307 23,283 21,917
8,858
-
Twitter Reddit Forum Other Forums News Blogs Reviews
14Benchmarking Sources Of Conversation
Most fibromyalgia, arthritis, and IBS conversations take place on Twitter. However, volumes of
conversation are also large on Reddit and other forums, and patients are more likely to write about
their experiences in detail on Reddit and other forums.
% Share Of Voice by Patient-Centric Data Source
90%
82%
81%
80% 76%
70%
60%
50%
40%
30%
18%
20%
14%
11%
10% 4% 5% 4%
3% 1% 1%
0% 567k 1,699k 974k 96k 224k 235k 23k 80k 58k 92k
Twitter Reddit Forum Other Forums 8.8k Reviews 12.6k
Fibromyalgia Arthritis IBS
15Symptom Insights
MethodologyMethodology: Symptom Onset & Range
1 2 3 4
Curate data from the global Use size of conversation Group global symptom Qualitative analysis of
English patient-centric and NLP adjusted NPMI* areas. For example, identify patient conversations with
sources like Reddit, Twitter, co-occurrence scores to if patients attribute a focus on the UK. The
and Health Unlocked to identify the global triggers, ‘dizziness’ to pain and/or treatments and education
access detail rich symptoms and significant issues with cognition. analysis has been
conversations about fibro comorbidities in Assess volumes of approached at a global
triggers and symptoms. patients' experiences of conversations, globally and level.
fibromyalgia. in the UK.
17 association is between topics. The stronger the association, the more likely
the topics will be to be part of the same conversation.Symptom Onset
Project Sample 1
Most Conversed About
Onset Triggers
Stress & Anxiety
• Stress and anxiety often triggers fibro symptom flares.
• Patients also think that weather, temperature and air
quality can trigger episodes. Rain, chilly weather, 2
hotter weather, high pollution, and high humidity are Weather,
all cited as causes. Temperature
& Air Quality
• Less conversed about triggers included food. Patients
are exploring which foods trigger their fibro flares.
• Activity related symptom flares don’t appear in the top 3
3 triggers because patients understand how to Food
manage their activity to prevent flares. Whereas they
have less knowledge about how they can prevent
stress, weather, and food from triggering flares.
19
*top 3 triggers shown It is clear that the food sensitivities, intolerances and allergies
Onset Triggers:
of fibro sufferers worsen their fibro symptoms.
Trigger Food & Drinks
1 2 3 4 5 6 7 8
Gluten & Wheat Sugars Dairy & Lactose Carbs & Keto Alcohols Caffeine Fodmaps Processed Foods
377 Volume 354 Volume 288 Volume 280 Volume 270 Volume 163 Volume 98 Volume 88 Volume
9 10 11 12 13 14 15
Oxalates
Histamines Soy Artificial Sweeteners Meat Nightshades Unhealthy Fats
84 Volume 61 Volume (Aspartame & (Mostly Red) 50 Volume & Fried Food 18 Volume
Saccharine) 50 Volume 21 Volume
50 Volume
20 Foods & drinks are ordered by
highest volume Generally, patients feel that the severity of their flares is reduced if they
Onset Triggers: support their nutrition with supplementary nutrients their diets are
Preventative Nutrition deficient in.
To keep their vitamin D levels up, patients take
supplements. They rely on medical test to measure
their vitamin D levels.
Vitamin D
272 Volume
21 GlUK PoststSymptom Range
Project Sample Symptoms of fibromyalgia have been grouped into six areas. The most prominent
symptom area, as expected, is pain.
The other areas are Fatigue, Mental Health, and Unexpected Sensations, Cognition.
Symptoms of 263,840 Sense Sensitivities also features.
GLOBAL EN CONVERSATIONS In conversations, patients regularly describe comorbidity. While links to other
Fibromyalgia UK CONVERSATIONS
42,639 conditions have the potential to be insightful, the statistical significance of these
descriptions is inscrutable, without benchmarking against disease prevalence.
Living With Pain Fatigue Mental Health Unexpected Sensations Cognition Sense Sensitivities
#1 #3 #4 #5 #6
#2
187,227 | 27,922 71,629 | 11,422 61,823 | 10,454 24,441 | 3,335 12,727 | 1,820 7,456 | 1,144
Patients living with pain Symptoms of fatigue, Mental health Unexpected Symptoms which affect Heightened sensitivity
that they attribute to and symptoms that symptoms which are uncomfortable, and patients' cognitive to environmental
fibromyalgia, and the increase fatigue caused by confusing sensations in processes. factors, which causes
symptoms pain causes. because they prevent fibromyalgia, and the the muscles and skin. immediate pain and
rest. Understanding comorbidity of mental These symptoms symptom flares.
chronic fatigue as a health conditions and include swelling,
symptom of fibro and fibromyalgia. stiffness, and cramping.
the comorbidity of fibro
and chronic fatigue.
23 volumes, and UK volumes are displayedal
on this slide (Global | UK). Within each symptom area, there are individual symptoms. These individual
symptoms can appear in more than one area. For example, patients sometimes
Symptoms of 263,840 attribute dizziness to Living With Pain and/or Fatigue and troubles with Cognition.
GLOBAL EN CONVERSATIONS The most numerous symptoms sit in Living With Pain, Unexpected Sensations, and
Fibromyalgia 42,639 UK CONVERSATIONS Sense Sensitivities.
Living With Pain Fatigue Mental Health Unexpected Sensations Cognition Sense Sensitivities
#1 #3 #4 #5 #6
#2
12,727 | 1,820 7,456 | 1,144
187,227 | 27,922 71,629 | 11,422 61,823 | 10,454 24,441 | 3,335
Types Of Pain Fatigue & Comorbidity Mental Health & Disruptive Sensations Cognitive Stress Pain Sensitivity
Pain | 175,958 Fatigued | 55,641 Comorbidity Inflammation | 9,017 Brain Fog | 5,323 Tenderness | 3,244
Chronic Pain | 32,588 Chronic Fatigue | 19,445 Anxiety | 40,176 Stiffness | 4,033 Dizziness | 2,918 Allodynia | 1,404
Aching | 7,500 Dizziness | 2,918 Depression | 38,558 Swelling | 3,679 Fibro Fog | 2,880 Pain Sensitivity | 417
Joint Pain | 4,634 Extreme Tiredness | 951 Numbness | 3,026 Loss of Memory | 913 Hyperalgesia | 278
Soreness | 4,480 Lethargy | 473 Tingling | 2,241 Cognitive Disfunction | 785 Sensory Sensitivity
Muscle Pain | 4,299 Loss Of Energy | 177 Burning Sensation | 489 Reduced Concentration | 154 Light* Sensitive | 994
Widespread Pain | 3,722 Morning Stiffness | 295 Noise Sensitive | 793
Allodynia | 1,404 Rest Cycles Feeling Shivery | 158 Weather* Sensitive | 787
Chest Pain | 1,323 Insomnia | 9,511 Stiff Neck | 157 Touch & Texture Sensitive | 696
Pain Sensitivity | 417 Restless Leg Syndrome | 3,452 Cold* Sensitive| 536
Hyperalgesia | 279 Difficulty Sleeping | 1,850 Muscle Control Heat* Sensitive | 523
Jaw Pain | 216 Lack Of Sleep | 867 Restless Leg Syndrome | 3,452 Smell Sensitive | 289
Unexplained Pain | 183 Sleep Disorders | 804 Spasms | 2,853 Taste Sensitive | 56
Facial Pain | 143 Night Sweats | 300
Arising Alongside Pain Chronic Insomnia | 176
Nausea | 3,464
Tenderness | 3,244
Dizziness | 2,918
Vomiting | 1,443 24 Total English language Twitter global volumes, and UK volumes are displayed on this slide (Global
Burning Sensation | 489 | UK). Green Text indicates when a symptom is present in more than one symptom area. *There is
a natural overlap in patients' concepts of weather, light, cold and heat. 187,227
GLOBAL EN
CONVERSATIONS INDIVIDUAL TOPICS
Chronic Pain Aching
UK CONVERSATIONS 32,588 | 4,086 7,500 | 1,353
Types Of
Pain
i Patients' chronic pain drains their emotional
a and physical energy. They try to keep positive
P and enjoy their lives, but the longer they suffer
from the pain, the more difficult it becomes.
t Building activity levels to battle fatigue can
i increase pain. Aches, soreness and joint pain
W triggered by activity can immobilise them and
cause them to become bedridden. When they Muscle Pain 3,722 | 765Pain
g walking and writing difficult. The pain will travel 4,299 | 484
i around to different parts of their body.
i Sometimes the pain means they struggle to
L breathe. Pain killers are used to relieve the pain,
but they don’t always work.
There is resistance to the idea that patients
should try to ignore the pain and ‘get on with
it/push past it’. One patient mentions that this is
Some patients cited the flu and covid vaccinesK.
as triggers of fibro pain.
Global Volumes | UK Volumes. The
25 sample posts and the qualitative
analysis are focused on the UK. 187,227
GLOBAL EN INDIVIDUAL TOPICS
CONVERSATIONS
Nausea
UK CONVERSATIONS 3,464 | 422
Arising
Alongside Pain
i Some patients suffer from nausea and vomiting
a while experiencing fibro pain. Some also Dizziness
P experience dizziness while suffering from fibro 2,918 | 372
pain, however this could also be classed as a
t disruptions.h describes fatigue or cognitive
i
W prevents them from sleeping. At night and in the
daytime, some patients note that episodes of
g nausea and vomiting happen when they are
i suffering an IBS or gastric flareup alongside a
i fibro flare up. Those suffering from more than one Vomiting
L condition, for example IBS and/or lupus and/or 1,443 | 75
ones who have taken a vaccine are unsure of, or
don’t specify which condition or medication they
attribute their nausea, dizziness and vomiting to.
Some patients are experiencing dizziness because
they have taken the medication Lyrica*. In
geographies outside the UK, where it seems
opioids are more likely to be prescribed for
fibromyalgia pain, patients experience side effects Global Volumes | UK Volumes. The
medications to relieve pain.n using the 26 *Lyrica global dizziness & Lyrica volume: 16mple posts and the qualitative
analysis are focused on the UK. 71,629
CONVERSATIONS INDIVIDUAL TOPICS
Fatigued Chronic Fatigue
11,422 55,641 | 9,677 19,445 | 2,804
UK CONVERSATIONS
Fatigue &
Comorbidity
Fibro causes patients to feel physically and
emotionally fatigued.
e When fatigue symptoms flare, they feel like they
always relieve fatigue. In some patients, the
u fatigue is ever-present. When it is ever-present,
i patients experience different strengths of
t fatigue, from feeling generally tired, to feeling Lethargy Extreme Tiredness
a lethargic and slow, to feeling too weak to move. 473 | 57 951 | 168
F
other symptoms, particularly pain.atigue to their
Fibro patients’ fatigue is chronic, as it persists
and is reoccurring. The difference between the
condition chronic fatigue and the fibro
symptoms of fatigue isn’t clear. Patients depend
fatigue results from one or two conditions.heir
Global Volumes | UK Volumes. The
27 sample posts and the qualitative
analysis are focused on the UK. 71,629
CONVERSATIONS INDIVIDUAL TOPICS
Insomnia Difficulty Sleeping
11,422 9,511 | 1,272 1,850 | 204
UK CONVERSATIONS
Rest Cycles
Patients try to follow ‘traditional’ day to night
rest & activity routines. The fatigue that is the
result of sleeplessness/ insomnia disrupts their
e efforts. This effects their performance at work
and in their educational studies.
u Bouts of insomnia and sleeplessness are often
i followed by bouts/crashes of more severe fibro
t symptoms. When experiencing these Lack Of Sleep Sleep Disorders
a bouts/crashes, some patients feel so unwell that 867 | 164 804 | 92
F they are unable to leave their bed.
skin contribute to periods of sleeplessness, and
are worsened by periods of sleeplessness.
To occupy themselves while experiencing
insomniac/ sleepless episodes, patients often
watch TV.
Global Volumes | UK Volumes. The
28 sample posts and the qualitative
analysis are focused on the UK. 61,823
GLOBAL EN INDIVIDUAL TOPICS
CONVERSATIONS
Anxiety
UK CONVERSATIONS 40,176 | 7,705
Mental Health
& Comorbidity
h Fibro symptoms like pain and fatigue are
l putting pressure on patient’s mental health. The
a symptoms cause them to feel anxious and
e depressed. Those diagnosed with anxiety and/or
depression and fibro expect flares in any of
l these conditions to trigger the others.
Limits on patient’s social interactions and
t mental health. Patients understand they needtheir Depression
n social interaction to feel mentally well, but 38,558 | 7,342
e struggle with anxiety caused by social
pressures at work and when meeting friends.
M Isolation because of the Covid 19 pandemic is
also cited as a cause of worsening mental
struggle with pressure to maintain a healthy/low
weight. When they gain weight, it causes
anxiety and contributes to depressive episodes
which flares their fibro. Some patients are
relying on PIP support payments to support
themselves.
Patients are testing CBD to treat anxiety, Global Volumes | UK Volumes. The
depression and fibro pain. 29 sample posts and the qualitative
analysis are focused on the UK. 24,441
GLOBAL EN INDIVIDUAL TOPICS
CONVERSATIONS
3,335 9,017 | 1,042 4,033 | 744
UK CONVERSATIONS
s Disruptive
n
i Sensations
t
s stiffness, and numbness they experienceling,
n contributes to how unwell they are feeling.
e These sensations are at their most disruptive
S when they affect the hands and feet - further
limiting patients' ability to engage in every day,
d self care, digital and creative activities. The Swelling Numbness
t patients to worry that they are developing 3,679 | 516 3,026 | 394
c arthritis. Numbness confuses patients more than
e the other symptoms, they can’t work out how they
p are triggering the feeling.
x Some believe that limiting their activity, due to
e pain and fatigue, worsens these sensations,
n particularly stiffness.
U associations. Patients associate their pain with
inflammation, even though, in medical terms, their
pain is unlikely to be described as inflammatory.
Some patients also link gut/stomach
fibromyalgia, and are changing their diets totheir Global Volumes | UK Volumes. The
reduce severity. 30 sample posts and the qualitative
analysis are focused on the UK. 24,441
GLOBAL EN INDIVIDUAL TOPICS
CONVERSATIONS
3,335 3,452 | 321g Syndrome
UK CONVERSATIONS
s
n Muscle
o Control
t
a Restless legs and spasms are most disruptive
n While patients recognise restless leg as a fibro
e symptom, they do not talk about the symptom
S as a cause of, or in relation to fibro pain. It is an
causes them stress.rritating occurrence Spasms
e Spasms are often felt in the patient’s back area,39
t but occur across the body. For example, down
c the side of the body, in the abdominal area, and
e more activity than they usually do triggersg
p spasms.
e
n
U
Global Volumes | UK Volumes. The
31 sample posts and the qualitative
analysis are focused on the UK. GLOBAL EN
CONVERSATIONS INDIVIDUAL TOPICS
Brain Fog & Fibro Fog Cognitive Disfunction
UK CONVERSATIONS 8,006 | 1,216 785 | 157
Cognitive
Stress
Some patients believe that their ability to
because they suffer from fibromyalgia. Theted
n most common cognitive issue appears to be a
i reduction in short-term memory. Patients find it
i difficult to remember words, the location of
n items, and the information they need to
g organise their everyday activities. Loss Of Memory Reduced Concentration
o 913 | 157 154 | 19
regular and repetitive. They do not discuss how
C they measure their cognitive function against
what they understand to be ‘the healthy norm’.
Patients discuss fog and other cognitive
dysfunctions as if they are core symptoms of
fibro, like pain and fatigue. They rarely attribute
their cognitive troubles to the stress, pain and
fatigue can put on the emotions and body.
Global Volumes | UK Volumes. The
32 sample posts and the qualitative
analysis are focused on the UK. 7,456
GLOBAL EN INDIVIDUAL TOPICS
CONVERSATIONS
1,144 Tenderness Allodynia
UK CONVERSATIONS 3,244 | 508 1,404 | 246
Pain
s Sensitivity
e
t Symptoms of heightened pain sensitivity like
i tenderness and allodynia limit patients' daily
t activity. The pain caused by the sensitivity can
i restrict their mobility.
n Patients write about how their tenderness
e mention that their hands, feet, back, hips, and
S shoulders have been affected. Patients who Pain Sensitivity Hyperalgesia
menstruate note that their tenderness is worse 417 | 63 279 | 46
e around periods, and some patients say that
n in weather, for example, increased humidity or a
drop in temperature, are cited as triggers of
S tenderness.
Patients are trying to educate others about
allodynia pain sensitivity by explaining why they
need to avoid putting tight and rough fabrics
next to their skin. They find facial allodynia
mentioned as a symptom, and patients shareia is
posts which explain what the symptom is, they
do not mention how the symptom effects their Global Volumes | UK Volumes. The
day to day lives. 33 sample posts and the qualitative
analysis are focused on the UK. 7,456
GLOBAL EN INDIVIDUAL TOPICS
CONVERSATIONS
1,144 Light Sensitivity Noise Sensitivity
UK CONVERSATIONS 994 | 132 793 | 129
Sensory
s Sensitivities
e
t Some patients believe their senses have always been
i more sensitive than others, while others think fibro
t discomfort and pain. Some find light, noise, and scents
i so overwhelming they disrupt their cognitive
n processes. As weather (including temperature)
e severe cognitive stress because of it.ly to suffer such
S Weather Sensitivity Smell Sensitivity
sensitivities (for example, more sensitive to hot, cold 787 | 119 289 | 36
e and/or pressure changes) are subjective to the climate
n they live in. Some attribute their sensitivity to heat and
cold to an inability to regulate their body temperature.
S Light sensitivities can cause migraines in fibro
patients. While some patients attribute their migraines
to be co-morbid. Scents that are strong or chemical-aines
like can cause nausea and cognitive disruption.
Patients also mention problems with scents like
beauty products), and cigarette smoke., hygiene and
and eye masks to block out light, and earplugs tortains Global Volumes | UK Volumes. The
block out noise at night. 34 sample posts and the qualitative
analysis are focused on the UK.Co-Morbidity In Fibromyalgia
40,916 | 6,363
Arthritis Irritable Bowel 16,663 | 3,685
Patients think that fibromyalgia When irritable bowel, and
and arthritis are separate fibromyalgia are triggered,
conditions. Suffering from both patient’s discomfort is
fibro and arthritis can cause exacerbated. Patients do not
debilitating pain and consider the two conditions to
discomfort. be symptoms of one another.
They are attempting to improve
Both the conditions can be
their wellbeing, and ‘take their triggered by dietary choices.
lives back’ by exercising and Whilst patients sometimes have
losing weight. Their pain and flares of fibro and IBS on the
discomfort reduces their same day, there are few
chances of success. conversations about dietary
triggers which could cause flares
of fibro and IBS.
35 Global Volumes | UK Volumes. The
analysis are focused on the UK.eTreatment &
Advice
Project SampleWHITE SWAN
Treatments
Treatment Number of
Mentions
Massage was the most talked about treatment by patients in the online
community but is only seen as a short term solution. Massage 7,009
Massage: Meditation 5,090
• Regular massages help. Language around it is that suffers are after massages that ‘loosen up’ their muscles to
alleviate pain Acupuncture 3,778
• Combining heat with massaging is said to help (e.g. hot stones)
• Concerns over massage therapists not being skilled/experience to deal with fibro patients. Mindfulness 2,936
• Massage is short-term solution, but doesn’t last beyond 6 months nonsteroidal anti- 2,301
inflammatory drug
• Lockdown has been difficult as sufferers haven’t be able to get proper massages.
Amitriptyline 1,948
Anticonvulsant 1,282
Cyclobenzaprine 1,178
selective serotonin
reuptake inhibitor 1,154
cognitive behavioural
1,051
therapy
37WHITE SWAN
Medical Support
People diagnosed with Fibromyalgia often visit more than one medical
Hospital Number of
professional – often having to make up to 5 appointments
Support Mentions
Psychotherapists & Therapists:
• Visiting psychotherapists and therapists is recommended as a means to decrease the effects of factors (e.g. Psychotherapist 7,713
stress) that contribute towards Fibromyalgia flare-ups, as well as to discuss anything that is felt as a result of pain.
Therapist 7,081
Health Professionals:
• Mental health and medical professionals are usually the support people seek prior to the correct diagnosis of
Fibromyalgia. Neurologist 4,084
Psychologist: Health Professional 3,605
• Consulting a pain psychologist is often discussed as people seek treatments for their chronic pain symptoms.
• Chiropractors are predominantly consulted for severe back pain resulting from Fibromyalgia symptoms and Psychiatrist 3,474
flare-ups.
Support Group 3,077
Dietician:
• A change in diet is a recommended natural treatment that Fibromyalgia patients. However, to ensure that
proper dietary changes are made, seeing a dietician is vital. Psychologist 2,604
Doctor and Medical Practitioners: Chiropractor 1,967
• Sufferers' express frustration at the medical profession for not acknowledging their illness, for downplaying
their symptoms and care that they need. Dietician 234
Radiologist 110
38WHITE SWAN
General Support
Support and Other Sufferers:
• Sufferers make friends with people in support groups; often have multiple support groups across different
comorbidities. (Insomnia being a key co-morbidity). Treatment Number of
• People view support groups as positive as they are able to openly discuss their pain and emotions Mentions
without judgement.
Support 117,533
• Support groups also show more understanding of how people are feeling compared to others who do not
think Fibromyalgia is a serious condition (which often includes families or even medical professionals who are
not knowledgeable of Fibromyalgia). Family 91,369
• Some however, feel that they can be draining.
Doctor 72,740
Medical 40,915
Emotional:
• Sufferers are emotional when they are diagnosed or have fibro caused by other trauma (physical and emotional).
Emotional 8,990
• Anger at themselves and their bodies for their illnesses.
Spiritual: Other Sufferers 4,428
• There is often anger at god or at cultural beliefs for the illness - sufferers believe that this is some form of punishment.
• On the other hand, faith and spirituality helps with the acceptance of diagnosis - they see it as a test of faith. Financial 3,909
Family: Practical 1,900
• Sufferers often express gratitude to their families for their support through their illness. They do however feel guilt that
their illness prevents them from spending any real family time.
• However ,some sufferers feel frustration that their family sometimes do not understand their symptoms and how it Spiritual 1,706
impacts them.
39References
[1]. Soni A, Santos-Paulo S, Segerdahl A, Javaid MK, Pinedo-
Villanueva R, Tracey I. Hospitalization in fibromyalgia: a cohort-
level observational study of in-patient procedures, costs and
geographical variation in England. Rheumatology (Oxford). 2019.
[2]. Mary-Ann Fitzcharles MB, Lynn Cooper, Ruth Dubin, Trudy Flynn,
Kerstin Gerhold, Winfried Hauser, Katherine Cowan, Andreas
Laupacis, Renee Marleau, Marc Milot, Nicole Szajcz-Keller, Janice
Sumpton, Zach Walsh & Hani El-Gabalawy. A paradigm change to
inform fibromyalgia research priorities by engaging patients and
health care professionals. Canadian Journal of anaesthesia
2016;1(1):137-47.
40Thank you for taking the time to read the report. We hope you found it interesting. If you
would like to discuss ways in which we could partner, please get in contact.
Beth Fordham Lucy Bell
Insight Consultant
Operations Director
beth@whiteswan.org.uk Lucy.bell@whiteswan.org.uk
A huge thanks also goes to the White Swan volunteers who conducted the analysis and
report writing.
Charles Pickering Anna Iokilevitc Allison James Megan Blignaut
Lucy Bell Kathleen Prowse Megan Witthuhn Rich Taylor
Dannika Essl Matthew Shepherd Emily Matterson
12th Floor WeWork Building, 10 York Road, London, SE1 7ND